This was an exciting case to work on. I love seeing how data transforms marketing strategy in real time. By segmenting high-vs. low-intent leads, refining paid and organic approaches, and leveraging analytics, we turned wasted spend into high-value conversions. Business Challenge A company launching a new B2B digital product is needed to increase demand generation […]
Hello, fellow marketers! Navigating the vast sea of marketing data can often feel overwhelming. However, with tools like Tableau, transforming complex datasets into actionable insights becomes manageable and enjoyable. Let’s explore how Tableau can elevate your marketing strategies and share personal experiences. Why Tableau is a Game-Changer for Marketers Tableau is a leading data visualisation
Unlocking Marketing Insights with Tableau: A Friendly Guide for Marketers Read More »
Power BI: The Secret Weapon for Making Data Work for You Let’s face it—raw data is boring. Spreadsheets packed with numbers. Yawn. But turn that data into an interactive Power BI dashboard, and suddenly, insights jump out at you. I built a Road Accident Analysis Dashboard, and here’s what I learned: Eye-Opening Insights Why Power
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Marketing with Data: More Than Just Reports Last month, I worked on a campaign analysis project. The data and inputs differed, but the challenge was the same: how do you turn raw numbers into clear, actionable insights? As a marketer, I used to focus on strategy, messaging, and execution. Regarding data, I’d skim reports, trust
Data to Decisions: Power BI and SQL Read More »
Why Marketers Should Care About Predictive Analytics I dreaded engaging with Predictive Analytics using Python. The technical complexity initially seemed daunting, but I became captivated when I recognised its impact. Understanding predictive analytics is no longer optional for marketers; it represents a competitive advantage. These skills assist in uncovering hidden insights, anticipating customer behaviour, and
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The Challenge of Multi-Channel Marketing in Biotech Biotechnology companies run complex marketing campaigns across social media, email, paid ads, organic search, and direct outreach. However, they often struggle with: Project Goal: A Data-Driven Marketing Performance Dashboard Using Power BI and Excel, this project aimed to build a dynamic dashboard that provides biotech marketing teams with
Is Your Marketing Budget Working Hard Enough? Read More »
Business Context:In today’s competitive landscape, data-driven marketing is essential for uncovering opportunities, optimising performance, and driving business growth. This project analysed multi-channel sales data to identify key trends, optimise channel strategies, and align product promotions with customer behaviours. Key Insights Uncovered: Tools Used: Process: Key Takeaways for Business: Why This Matters: This dashboard bridges the
Building a Data-Driven Dashboard for Marketing Insights Read More »
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