This was an exciting case to work on. I love seeing how data transforms marketing strategy in real time. By segmenting high-vs. low-intent leads, refining paid and organic approaches, and leveraging analytics, we turned wasted spend into high-value conversions. Business Challenge A company launching a new B2B digital product is needed to increase demand generation […]
The Challenge of Multi-Channel Marketing in Biotech Biotechnology companies run complex marketing campaigns across social media, email, paid ads, organic search, and direct outreach. However, they often struggle with: Project Goal: A Data-Driven Marketing Performance Dashboard Using Power BI and Excel, this project aimed to build a dynamic dashboard that provides biotech marketing teams with
Is Your Marketing Budget Working Hard Enough? Read More »
What I’ve Learned from Years of Implementing This Strategy Biotech marketing is evolving, and a data-first approach is no longer optional—it’s essential. Traditional marketing relies on disconnected, single-channel efforts that don’t deliver the engagement or precision required to build long-term relationships. Over the years, I’ve seen how leveraging analytics, automation, and customer insights transforms engagement,
The Omnichannel Framework: From Insights to Execution Read More »
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