
Ready for 2025? Here’s the quick take:
🔗 Check out the full infographic and let’s chat about leveraging these in your strategy! #MarTech #DigitalMarketing #CRM #AI #Personalization #Automation #DataPrivacy
At the heart of my work lies a deep passion for data-driven storytelling, omnichannel
execution, and strategic marketing, and my expertise centres around these pillars:
🔗 Check out the full infographic and let’s chat about leveraging these in your strategy! #MarTech #DigitalMarketing #CRM #AI #Personalization #Automation #DataPrivacy
Why the Attribution Conversation Matters In the audio session, Angela Winegar (Head of Growth, Carta) frames marketing as “capital allocation” rather than cost-centred spend; every channel touchpoint is an investment
Account-based marketing (ABM) is still the quickest path to predictable B2B revenue growth, but only if you execute with precision today. Use this framework to plug funnel gaps, accelerate the
Launching a product or brand in the digital age requires more than flashy ads. Businesses now use growth marketing strategies that are agile, customer-focused, and data-driven. Here’s the difference between
SaaS companies supporting biotech and life sciences often prioritise platform development and technical scalability in a sector obsessed with innovation. But in 2025, what truly sets leading SaaS providers apart
Marketing analytics is powerful, but only if we use it to steer decisions in real-time rather than just reviewing past events. The real impact comes from turning insights into action
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