Power BI: The Secret Weapon for Making Data Work for You Let’s face it—raw data is boring. Spreadsheets packed with numbers. Yawn. But turn that data into an interactive Power BI dashboard, and suddenly, insights jump out at you. I built a Road Accident Analysis Dashboard, and here’s what I learned: Eye-Opening Insights Why Power […]
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I always keep an eye on advances in neurodegenerative disease research, especially as their prevalence continues to rise. With more people being diagnosed with Alzheimer’s and other dementias, anything we can do to delay onset or improve early detection is a step in the right direction. A recent study from the University of Pittsburgh caught
The Future of Disease Detection is Here – But Are We Ready? Read More »
Marketing with Data: More Than Just Reports Last month, I worked on a campaign analysis project. The data and inputs differed, but the challenge was the same: how do you turn raw numbers into clear, actionable insights? As a marketer, I used to focus on strategy, messaging, and execution. Regarding data, I’d skim reports, trust
Data to Decisions: Power BI and SQL Read More »
Why Marketers Should Care About Predictive Analytics I dreaded engaging with Predictive Analytics using Python. The technical complexity initially seemed daunting, but I became captivated when I recognised its impact. Understanding predictive analytics is no longer optional for marketers; it represents a competitive advantage. These skills assist in uncovering hidden insights, anticipating customer behaviour, and
How Can Predictive Analytics Elevate Your Marketing Strategy? Read More »
The Challenge of Multi-Channel Marketing in Biotech Biotechnology companies run complex marketing campaigns across social media, email, paid ads, organic search, and direct outreach. However, they often struggle with: Project Goal: A Data-Driven Marketing Performance Dashboard Using Power BI and Excel, this project aimed to build a dynamic dashboard that provides biotech marketing teams with
Is Your Marketing Budget Working Hard Enough? Read More »
Business Context:In today’s competitive landscape, data-driven marketing is essential for uncovering opportunities, optimising performance, and driving business growth. This project analysed multi-channel sales data to identify key trends, optimise channel strategies, and align product promotions with customer behaviours. Key Insights Uncovered: Tools Used: Process: Key Takeaways for Business: Why This Matters: This dashboard bridges the
Building a Data-Driven Dashboard for Marketing Insights Read More »
Client Overview A leading biotech company faced challenges in brand positioning, omnichannel execution, and marketing analytics. Despite a strong product portfolio, low customer awareness, fragmented engagement, and poor marketing ROI tracking limited its market impact. An exciting challenge—the company had everything: an innovative product portfolio, industry expertise, and a solid team. But despite this, they
No More Guesswork: Smarter Marketing for Growth Read More »
What I’ve Learned from Years of Implementing This Strategy Biotech marketing is evolving, and a data-first approach is no longer optional—it’s essential. Traditional marketing relies on disconnected, single-channel efforts that don’t deliver the engagement or precision required to build long-term relationships. Over the years, I’ve seen how leveraging analytics, automation, and customer insights transforms engagement,
The Omnichannel Framework: From Insights to Execution Read More »
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