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Why the Attribution Conversation Matters In the audio session, Angela Winegar (Head of Growth, Carta) frames marketing as “capital allocation” rather than cost-centred spend; every channel touchpoint is an investment that must earn its keep, and attribution modelling is the ledger that proves it. Snipd Yet up to 40 % of marketing budgets are misallocated

Account-based marketing (ABM) is still the quickest path to predictable B2B revenue growth, but only if you execute with precision today. Use this framework to plug funnel gaps, accelerate the pipeline, and keep high-value accounts from slipping away. Remember DONTGUS for quick recall:Define ICP • Organise alignment • Nurture channels • Target precisely • Gather

Launching a product or brand in the digital age requires more than flashy ads. Businesses now use growth marketing strategies that are agile, customer-focused, and data-driven. Here’s the difference between traditional marketing and growth marketing: Traditional Marketing: An Overview Traditional marketing focuses on top-of-funnel activities—getting your message out to as many people as possible through

SaaS companies supporting biotech and life sciences often prioritise platform development and technical scalability in a sector obsessed with innovation. But in 2025, what truly sets leading SaaS providers apart isn’t just what they build—it’s how they deliver value through experience. Biotech Is Evolving—So Are Expectations Biotech stakeholders—from scientists and trial coordinators to medical affairs

Marketing analytics is powerful, but only if we use it to steer decisions in real-time rather than just reviewing past events. The real impact comes from turning insights into action while campaigns run. Here’s how I approach it: I use CRM tools like HubSpot, Salesforce, and Marketo to track customer behaviour, refine segmentation, and optimise

The Reality of Customer Experience Today In today’s digital-first world, customers don’t think in terms of channels—they think of convenience and seamless interactions. They might start by browsing a product on their phone, later receive an email about it, check reviews on social media, and eventually visit a store or talk to a sales rep

The biopharmaceutical industry is poised for transformative changes as we approach 2025. Several key trends are poised to reshape the landscape, offering innovative solutions and new challenges. 1. Artificial Intelligence (AI) Accelerating Drug Discovery AI’s integration into drug discovery processes is revolutionizing the industry. By analyzing vast datasets, AI can more efficiently identify potential drug

I always keep an eye on advances in neurodegenerative disease research, especially as their prevalence continues to rise. With more people being diagnosed with Alzheimer’s and other dementias, anything we can do to delay onset or improve early detection is a step in the right direction. A recent study from the University of Pittsburgh caught