Account-based marketing (ABM) is still the quickest path to predictable B2B revenue growth, but only if you execute with precision today. Use this framework to plug funnel gaps, accelerate the pipeline, and keep high-value accounts from slipping away.
- Play the long game – deliver ongoing value to every decision-maker and influencer.
- Audit the funnel – identify where top-tier accounts drop off and tighten sales-marketing alignment.
- Go deep, not wide – focus on fewer accounts with hyper-personal B2B content marketing.
- Ask “So what?” – tie every campaign to a clear customer pain point and measurable outcome.
- Block weekly optimisation time – dedicate one hour for copy refreshes, keyword tagging, and buyer-intent alignment.
- A/B test relentlessly – test subject lines, CTAS, LinkedIn ad formats, landing pages; protect nothing.
- Document learnings and wins – keep a shared Notion or Google Doc to fuel continuous improvement.
- Capture organic intent – rank for high-intent, long-tail keywords that match niche pain points and self-educating buyers.
- Build a sales dossier + testimonial campaigns – combine intent data with social proof to drive pipeline acceleration.
Remember DONTGUS for quick recall:
Define ICP • Organise alignment • Nurture channels • Target precisely • Gather intent data • Understand pain points • Show value & handle objections.
I block Friday afternoons for optimisation—small weekly tweaks compound into significant lead-generation gains.
What’s your must-do ABM habit right now? Let’s swap ideas in the comments.
#AccountBasedMarketing #B2BMarketing #DemandGeneration #PipelineAcceleration #LeadGeneration
