Turning Data into Insightful Stories
Data isn’t just about numbers—it’s about uncovering patterns, predicting trends, and driving strategic decision-making. My work in analytics is fuelled by curiosity and the excitement of translating raw data into actionable insights.
Using tools like Tableau, SQL, Excel, and Power BI, I love to play with numbers and transform complex datasets into strategies that fuel growth and innovation. Whether
visualising performance trends, optimising campaigns, or identifying new opportunities, I believe in the power of data to shape the future of marketing.
As digital continues to evolve at lightning speed, I’m always on a journey of learning—exploring new tools, trends, and methodologies to stay ahead of the curve.
Launching a product or brand in the digital age requires more than flashy ads. Businesses now use growth marketing strategies that are agile, customer-focused, and
SaaS companies supporting biotech and life sciences often prioritise platform development and technical scalability in a sector obsessed with innovation. But in 2025, what truly
Marketing analytics is powerful, but only if we use it to steer decisions in real-time rather than just reviewing past events. The real impact comes
This was an exciting case to work on. I love seeing how data transforms marketing strategy in real time. By segmenting high-vs. low-intent leads, refining
Hello, fellow marketers! Navigating the vast sea of marketing data can often feel overwhelming. However, with tools like Tableau, transforming complex datasets into actionable insights
The Reality of Customer Experience Today In today’s digital-first world, customers don’t think in terms of channels—they think of convenience and seamless interactions. They might
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