ARTICLE
Ready for 2025? Here’s the quick take:
🔗 Check out the full infographic and let’s chat about leveraging these in your strategy! #MarTech #DigitalMarketing #CRM #AI #Personalization #Automation #DataPrivacy
April 29, 2025
Omnichannel Strategy
Delivering Seamless, Data-Driven Customer Journeys
In today’s fast-paced digital world, customers interact with brands across multiple platforms—social media, email, web, mobile, and beyond. My approach to omnichannel marketing is about ensuring consistency, personalisation, and impact at every touchpoint. I design and execute integrated campaigns that blend paid, owned, and earned media, creating seamless experiences that engage customers wherever they are.
I build dynamic marketing strategies that optimise engagement and drive meaningful results by leveraging customer behaviour insights, automation tools, and performance data. Every interaction is an opportunity to build brand affinity, enhance user experience, and convert audiences into loyal customers. I always focus on driving measurable outcomes—boosting conversions, increasing retention, and accelerating business growth.
Blogs
Featured News Update
ARTICLE
Understanding Marketing Attribution Models: From Initial Contact to Monetary Alignment
Why the Attribution Conversation Matters In the audio session, Angela Winegar (Head of Growth, Carta) frames marketing as “capital allocation” rather than cost-centred spend; every
April 28, 2025
ARTICLE
Stop Leaking Pipeline—9 Urgent ABM Plays to Secure Revenue Now
Account-based marketing (ABM) is still the quickest path to predictable B2B revenue growth, but only if you execute with precision today. Use this framework to
April 25, 2025
ARTICLE
Growth vs. Traditional Marketing: What’s the Difference?
Launching a product or brand in the digital age requires more than flashy ads. Businesses now use growth marketing strategies that are agile, customer-focused, and
April 3, 2025
ARTICLE
Why Customer Experience Is the Secret Weapon for SaaS Success in Biotech
SaaS companies supporting biotech and life sciences often prioritise platform development and technical scalability in a sector obsessed with innovation. But in 2025, what truly
March 28, 2025
ARTICLE
Why Marketing Analytics Shouldn’t Be a Post-Mortem Exercise
Marketing analytics is powerful, but only if we use it to steer decisions in real-time rather than just reviewing past events. The real impact comes
March 18, 2025
